Minnesota EcoMoms-Chapter of the EcoMom Alliance

EcoMoms are not just Green, but Blue too! A colorful post.
AMpTue, 22 Apr 2008 00:35:53 +000035Tuesday, 16, 2008, 12:56 am04
Filed under: Sustain Your Planet

From EcoMom Michelle: She was wondering about the Blue movement. Are we no longer going green? I was not clear on what Blue was either. Is it like a postmodern Green? Kind of. Are we Green or Blue? BOTH!

Yes, we are still green but if we really want to affect change we have to go beyond that and wield our 85% purchasing power on local, sustainable, Fair Trade, and organic. Basically, EcoMoms are already Blue and Green, and the full spectrum in between. It means living holistically, sustainably, and shopping with a conscious.

The Story of Stuff clears it up for me. There is a reason why you can buy a table for $49 dollars, and the story behind the product is most likely unfair and unjust.

Grist website breaks it down: http://gristmill.grist.org/story/2008/4/9/191617/9751

What is the BLUE movement?

People who are part of the BLUE movement aspire to make a difference through the people and products that touch their lives. It encompasses green issues like protecting our last wild places and reducing our output of CO2, but it also includes personal concerns like saving money, losing weight, and spending time with friends and family.

What are the objectives?

There are three objectives of the BLUE movement. First, to measurably improve the quality of life of the people who join. Second, to engage as many people as possible in the effort. And third, to increase their effectiveness in making a difference in their community and the world.

Why do we need a new movement?

Political solutions are only one part of the picture. We also need to make a difference in the way we live our lives and what we buy. There’s a gap between the challenges facing our world and the actions people are willing to take in their own lives. While most people say they care about global warming, and many people know that they should lose some weight, far fewer are willing to take the steps needed to solve either challenge. (Of course, personal behavior does not replace the need for government action.)

What’s a PSP?

A PSP is a “personal sustainability practice.” It’s a simple action you take regularly that’s good for you, your community, and the planet. Hundreds of thousands of people have taken on PSPs, from sixth graders to Wal-Mart cashiers to CEOs of Fortune 500 companies. Examples of PSPs include quitting smoking, eating one less meat meal a week, doing your laundry with cold water, hosting a Sunday night organic meal, or parking your car in the spot farthest from the store so you can get a little exercise on your way in. The goal of the BLUE movement is to have 1 billion people create PSPs, representing over $1 trillion in consumer buying power.

Larger view
Jeffrey Sachs, author of the new book, “Common Wealth: Economics for a Crowded Planet” and director of the Earth Institute at Columbia University. (DAVID BOILY/AFP/Getty Images)

How do you define sustainability?

Sustainability brings human culture and the living world into a healthy relationship. It has four dimensions — social, cultural, environmental, and economic. Environmentalism and the green movement frequently put the environment in front of all other goals. The BLUE movement holds all of these aspects in balance.

What does BLUE have to do with shopping?

At its heart, BLUE is a lifestyle movement that asks people to create personal sustainability practices and translate them into the things they buy. While political activism is at best a biannual pursuit, shopping is a regular activity for most people on the planet, and if trends continue, for virtually everyone. We can either cede this field to the profit-driven marketeers, or we can use our consumer power to improve our lives and support structural change. Shopping won’t solve all our problems — far from it — but ignoring the fact that we do shop won’t help either.

Why a movement of consumers?

Revolutions have often been led by consumer movements — from the Boston Tea Party to Gandhi’s salt march to the Woolworth’s lunch-counter sit-in in Greensboro, N.C. Today, private consumption expenditures in the United States represent about 70 percent of the gross domestic product, and to this day social activists have spent little effort trying to organize consumers to make a difference through the things that they buy.

COMMENTARY: The Blue Movement

Wallace J. Nichols Fights for Sea Turtle

By Katherine Cure

“We are ocean, period. Seventy percent of the world is ocean and eighty percent of global biodiversity is in it. We need to take care of the ocean. No matter where we are, we depend on it.”
–Wallace J. Nichols
Who started this movement?

BLUE has been well-known as the symbol of an integrated view of sustainability for over a decade now, largely in Western European nations like Switzerland. In these countries green thinking is not new, and people are looking for something that goes beyond their concern for nature to represent all of their values.

So does this mean I can no longer be green?

No! Green is still alive and well, and there are a growing number of people (although still a very small group) who place green concerns as their top priority. BLUE encompasses green concerns and goes a step further by asking how ecological thinking can help people solve other problems in their lives, from quitting smoking to saving money to spending more time with their families.

How can people join the BLUE movement?

By reading this they’ve started the journey. Start by developing your own personal sustainability practice. Then start bringing your PSP into the way you shop.

How do I use it in a sentence?

“I’m totally into the environment,” she says as she updates her status on Facebook, “but I’m the type of person who’s BLUE and not only green.

For full story: http://saatchis.com/birthofblue/birthofblue.pdf)


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[…] Agile Ministry â Church Ministry and Non-Profit leadership, management, and volunteer recrui… wrote an interesting post today on EcoMoms are not just Green, but Blue too! A colorful post.Here’s a quick excerpt“I’m totally into the environment,” she says as she updates her status on Facebook, “but I’m the type of person who’s BLUE and… […]

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Pingback by EcoMoms are not just Green, but Blue too! A colorful post. | Smoking

I created a company in memory of my 28 year old sister that died from breast cancer last year that supports giving back through shopping. Uptown Liz (www.uptownliz.com) promotes products from companies whose proceeds directly give back to charitable organizations. I have green products that support the environment as well. Thanks!

Comment by Ramona Russell

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